Primary interest is in entrepreneurship and fostering the formation and growth of new enterprises by students. Rollins taught the entrepreneurship course in the GW School of Business from 2001 to 2010. In 2008 he conceived and founded the GW Business Plan Competition which has grown significantly and is now among the top 10 largest university business plan competitions in the country. Rollins served on the GW School of Business Board of Advisors from 2000 to 2011 where he was Vice Chair from 2006 to 2011. He currently serves as an advisor to the GW Business Plan Competition.
In 2003 Rollins founded and served as Chairman of StreamCenter, Inc., an e-learning video production and streaming enterprise, where he was CEO from 2008 to 2010 when it was acquired by a national media firm. After founding AZTECH Software Corporation in the punch card era, Rollins served for 30 years as CEO and Chairman as the company reinvented itself five times and grew to be the largest software firm in the non-profit association space. He also serves on several national, regional, and community non-profit boards. These include the National Park Trust, Medstar Southern Maryland Hospital Center, and the Perry Street Prep Public Charter School.
Rollins earned his MBA at the Stanford Graduate School of Business and his bachelors at Dartmouth. He and his wife live in DC.